Loyalty marketing is all about garnering active and engaged followers who buy the story and the brand. Social media is no different. Follow counts are an indication of how well entrenched your brand is and whether it can work to ensure long term engagement. Enhancing customer loyalty and the brand’s online image is the root […]
The earliest efforts to win customer’s support was the S&H/Sperry and Hutchinson Green Stamp Program in 1896. Encouraging loyalty, customers received tiny stamps when purchases are made from participating merchants, onto pages of booklets called alternative currency and redeemed this for products on accumulated stamps attaining a certain value. The green stamps program was the […]
Businesses are drawn towards customer retention, because they create a brand of lasting customers with booming lifetime value. Happily retained customers are assets to a business and can be effective tools to control churn. They need to be engaged productively by handcrafting a tailored loyalty marketing campaign, which will account to informative marketing. Provide pragmatic […]
Loyalty marketing is big business and customers are expecting more from brands than ever before! Business owners, entrepreneurs and marketing managers know that utilizing loyalty is a must in today’s competitive market. A recent study from B2B International found that 54% of B2B marketers said making customers more loyal was a leading business challenge. Loyalty […]
Retaining customers is difficult! But with a great loyalty marketing plan you can win over millennials without a doubt. But are millennials loyal? and what’s the best way to reach them? Below we’ve explained the best practices when it comes to retaining your millennial brand following. Are Millennials Loyal To Brands? Recent studies have proved […]
Modern technology continually changes the marketing world with new ways to reach a business’s target audiences and customer base. Industries who struggle to keep up with the new methods see obvious decreases in their sales and profits. In a world where customer loyalty waivers more than ever, these small details determine the success or failure […]
