According to market research, the global loyalty management market is set to grow to USD 4 billion by 2020. As per research by Accenture, more than 90 percent of brands and companies have some form of customer loyalty or engagement plan in place. Why are companies spending so much time and money on customer retention […]
Whether one is offering sophisticated, advanced SaaS or everyday retail items at bargain prices, customer defection/attrition/churn remains a serious focus for businesses that want to expand. Competition is the biggest challenge modern companies face. How does a company ensure customer retention and eliminate defection? Here are the steps to take, if you want existing customers […]
For any business, the most valuable and minimally effortful customer to gain is the one you already are in touch with. Customer retention is easy and cost efficient, because customers who are loyal to you have gone through the sales and purchase decision cycle, understood the nature of products and services offered and require no […]
Supercar manufacturers own luxury brands. The value of such brands matters when it comes to customer retention. From Ford, to Honda, Chevrolet, Toyota and Camry to Mercedes, Porsche and more, there are a whole host of car manufacturers that prize their customers. Loyal customers provide a source of sales and maintenance or expansion of market […]
Loyalty marketing is all about building a steady pipeline of customers who will never give into substitute products of any other brand, even when in a competition-ridden market. However, consumer loyalty is never to be taken for granted and must be constantly tended to, in order to reinforce customer attention to your Pathwwway Gambling brand. […]
The online casino industry has witnessed a sea change from the traditional land based casino tables to the millennial customers who demand challenge and earnings at the click of a button, right on their laptops and smartphones. The competition tangent has to be duly factored for and this builds up the momentum for engaging the […]
German carmakers rank among the most celebrated contributors to revenue from the global automotive industry, with as many as 217.37 billion Euros worth of vehicle exports in 2015, while generating revenue of about 400 billion Euros in the same year. A sustainable business model that has been adopted by top trending companies in Germany like […]
If you run a business then you know that your customers are your most valuable assets! Despite this many small business owners do a poor job of customer retention and aren’t utilizing all the communications tools available to keep customers coming back for more. One of the least used tactics is email marketing; we know […]
Ordering food at the click of a button at competitive prices with steadfast quality from an incredible menu has become commonplace among the net-savvy generation. Building customer loyalty is a matter of survival in this competition-driven business model. Welcome customers by name, with a big thank-you for last visit As in any industry, addressing customers […]
There’s a lot of talk about customer retention vs. customer acquisition. Which is better? Which is more cost-effective? And it can sometimes be hard to see which of the two you should focus on in your business. In general customer retention is considered easier and is proven to be much lest costly. It can be […]
