The retail sporting goods industry in the United States has grown year on year for the past 5 years, it’s no wonder that sporting goods businesses are popping up everywhere. With giant sports chains taking a large slice of the market share, smaller businesses need to look towards customer acquisition to increase their profits. Large national […]
Customer acquisition is the key to growing a business successfully. If you find proven methods to engage customers, convert prospects and drive revenue, you can propel your business on an upward growth trajectory. Take a ride through these Pathwwway Gamble customer acquisition techniques from leading retail and software companies as well as manufacturing brands to […]
Customer acquisition forms the lifeblood of any business. After all, you cannot make money without attracting new customers. The most vital marketing campaign for any business is its customer acquisition strategies. Acquiring customers or attracting fresh clients for a particular product, service or brand should be the focus of any organisation that seeks to make […]
Within the online advertising world, mobile is a powerful driving force. In the digital ecosystem, the smartphone is clearly the star that shines the brightest. Brands are now focusing on responsive, mobile first sites to acquire customers. Mobile has changed the manner, speed and means of acquiring customers in varied ways. It’s not just about […]
During festive occasions like the Christmas season, businesses are abuzz with activity targeting the customers with a range of shopping offers. Customer acquisition can become a challenge during the season and the months preceding it due to tough competition in terms of some carnival, sale or fetes happening at every corner in the street. Businesses […]
The acquisition process begins with the creation of the product USP, its packaging and branding, ending in sales. Rolling out new products and services to the market, barring tough barriers of competition and volatile market conditions is a challenge for new enterprises. Creating brand awareness, asserting the brand in the minds of people and instigating […]
Your business can’t make money without customers! That’s why customer acquisition is the lifeblood of many organizations. If your business is struggling to grow and prosper, you may find benefits in looking into some of the methodologies and systems that have been developed over the years. These practices will help you to gain new customers […]
Manning a $500 billion industry is no easy game for the US pharmaceutical forerunners, with challenges of competition and dipping customer confidence levels. Acquiring new customers poses several challenges including a degenerative trend in the US market that has mounted pressure on pharma companies to look for newer markets. Market trends are constantly evolving, making […]
A lot has been said about customer acquisition vs. customer retention and there are distinct differences and benefits to both. Is your business leaning on finding new customers every month and not seeing enough retention in your current customer base? With the average business losing around 20 percent of its customers annually that’s not surprising! […]
Customer acquisition refers to the set of methodologies, strategies and practices by which a prospective lead is effectively converted into a customer. It is the capacity of a business to influence the purchase decision of customers positively in its favour. Some strategies for capturing fresh market share within the budget of small firms have been […]
