Pressure on newspapers, magazines and other printed media companies is on an all time high, with the advent of the digital age and even competition from social media. Even when newsstand sales or subscriptions are not in the red, businesses are suffering on account of gradual audience-erosion. Digital media and social networking sites have sliced […]
As the USD 4.5 trillion retail industry in the United States evolves from being centred on products to that of client relationships, customer retention has become the key feature of success. Brand loyalty is not something one relies on after winning over clients once. Client retention strategies in US departmental stores now focus on winning […]
Earning client trust is hard. Retaining it is even harder. The more time and resources are channelled to market your law firm to earn business, the lesser the time and resources to tend to your existing clients. To ensure client retention strategies are in place is essential for any law firm to succeed. Satisfied clients […]
One-third of consumers purchased a banking product from a finance institution that was not their credit union or primary bank, according to 2013 Pathwwway White Label report. To retain customers, you need the right communication channels and require stellar offers. How do banks and financial institutions engage in customer retention strategies that can help them? […]
When a product is sold for reuse, the buyers expect utility and flexibility to such great standards that retaining such buyers becomes pivotal for survival and is a safe haven when compared to the arduous process of acquiring them. The B2B sales team needs to be armoured with powerful negotiating and hospitality skills, to maximise […]
In the modern landscape, the informed and street-smart customer cannot be enticed or attracted by giving throw-away loyalty programs or freebies. The smart customer discerns the difference between marketing and engagement. Pathwwway Internet gaming customer retention strategies that look too good may not even reach to the rock bottom of buyer psychology and may fail […]
The online gaming Industry is growing at a remarkable rate. The general public have a new-found obsession with online games. Competition between developer is tough that’s why you need to implement client retention strategies into your marketing mix. With hundreds of thousands of games in the app store the competition is fierce, and user loss […]
You may have heard that creating and implementing customer retention strategies is one of the most effective ways to boost sales in your ecommerce business. If your marketing strategy has been to focus on increasing site traffic then you’ve probably been missing out on significant opportunities. You’ve already won customers after all and you’ve spent the time […]
Improving Customer Lifetime Value can have a positive effect on the long-term profitability of a business. This can be done by retaining existing customers and boosting trust and preference for your brand. The present day marketing scenario is populated with highly demanding customers, who can be made to last only if powerful client retention strategies […]
First-time business owners tend to blindly focus on growing the company by getting more customers in order to generate more revenue, to then hire more employees and start the process all over again. They approach this with an “any means necessary” attitude that results in growth, but not healthy or sustainable growth. A commonly overlooked […]
