When it involves running a successful business, customer acquisition is just the start of a client relationship. The winning brands are game changers that pull off a long lasting, engaged relationship with clients. In this day and age of stiff competition, and changing preferences, consumer loyalty counts for everything a successful business stands for, from […]
Brand loyalty is the need of the hour when competition is rife and it’s a battle to stand out and draw customers in. Using each tool that sharpens your winning edge is, therefore, imperative. Neglecting social media is the end of any business. For many businesses that are getting ahead on the social media wave, […]
An average business loses 20 percent of customers each year by failing to have a customer retention plan in place. In certain industries, the leakage is as high as 80 percent. The cost is massive in more ways than one. Apart from profits, companies also lose out on growth. If a business retains a higher […]
Customer acquisition is the key to growing a business successfully. If you find proven methods to engage customers, convert prospects and drive revenue, you can propel your business on an upward growth trajectory. Take a ride through these Pathwwway Gamble customer acquisition techniques from leading retail and software companies as well as manufacturing brands to […]
As the USD 4.5 trillion retail industry in the United States evolves from being centred on products to that of client relationships, customer retention has become the key feature of success. Brand loyalty is not something one relies on after winning over clients once. Client retention strategies in US departmental stores now focus on winning […]
Top lenders and customers availing the benefits of a lease based business are not just into borrowing cash, but making money as well. The finance client experiences are evolving into one of the most preferred channels for carving out a distinct customer-company productive working relationship. Customer retention ideas for lease based businesses are gaining ground. […]
For any business, the most valuable and minimally effortful customer to gain is the one you already are in touch with. Customer retention is easy and cost efficient, because customers who are loyal to you have gone through the sales and purchase decision cycle, understood the nature of products and services offered and require no […]
Most marketers admit to the challenges of ensuring customer loyalty. It is one thing to interest customers and quite another to sustain the engagement levels to initiate customer advocacy and trust. To build a strong bond with your customer, you need to have values they relate to. A Corporate Executive Board study in the US […]
Customer acquisition forms the lifeblood of any business. After all, you cannot make money without attracting new customers. The most vital marketing campaign for any business is its customer acquisition strategies. Acquiring customers or attracting fresh clients for a particular product, service or brand should be the focus of any organisation that seeks to make […]
A multinational company is located at various places over the globe and caters to customers hailing from diverse geographies. As such, the needs, demands and preferences of different market segments are different, and a blanket marketing strategy may not work well in the long run. Acquired customers are assets and the key to make them […]
